Can a little-known blogger turn his site into a business by selling memberships? Ben Thompson is sure going to try



If the launches of various new-media entities over the past year — from Beacon’s crowdfunding efforts and Syria Deeply’s topic-focused site to Ezra Klein’s Vox project and Jessica Lessin’s The Information — it’s that there is no end of experimentation going on when it comes to business models. But can a not very well-known blogger with no team behind them turn their writing into a successful freemium business? Technology analyst Ben Thompson is determined to try: he launched a new membership-based model on his blog Stratechery this week and I talked with him about what he is trying to do and why.

Thompson is a former business development and marketing manager with Automattic, the company behind the WordPress blog platform, and has also worked for Microsoft in a similar capacity. Over the past year, he has developed a following for his long and thoughtful posts about technology companies such as…

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