KEYNOTE ADDRESS: Harnessing Jamaica’s National Brand for Economic Growth


Brand Jamaica

Re-IMAGINE JAMAICA

Dr. Hume Johnson - Founder and Chairman of the Re:Imagine Jamaica Project. Dr. Hume Johnson – Founder and Chairman of the Re:Imagine Jamaica Project delivering public lecture at the Jamaica High Commission Uk, in London, June 17, 2014.

The following is an excerpt of the PUBLIC LECTURE made   by Chairman and Founder of the Re:Imagine Jamaica Project, Dr. Hume Johnson at the Jamaica High Commission in London, June 17, 2014.  In her lecture, Dr. Johnson argued that Jamaica holds a strong position globally in terms of symbolic and cultural narratives yet remains poor. In short, the impoverishment of Jamaica is out of sync with its fame.  She asks how can this fame be exploited for economic growth and affluence? Dr. Johnson raised 5 key areas which she believes the Jamaican authorities must tackle for Jamaica to reap benefits of its popular and world famous national brand.

  1. Promote a more complete image of Jamaica
  2. Leverage and promote the ‘Made in Jamaica’ label and …

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