The clock is counting down and we’ll be launching our Kickstarter campaign in a few hours. In the lead up to launch, we’ve had a lot of interest, and we’re hoping for a strong opening. Many of the people we’ve been in contact with have never explored crowdfunding before, and aren’t quite sure how it works. If you’re one of these people, here is some explanation that might help.
What is “crowdfunding”?
Crowdfunding is an old concept that has seen an explosion in popularity in recent years, largely due to a few really successful websites that make it easy. People who need funds to tackle some sort of project ask the general public to make lots of modest contributions, rather than looking for investors or going to a bank for a loan. In exchange for contributing money, supporters usually get some sort of “reward” that comes out of the project. So if you’ve supported the production of a live…
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